Professional in a black blazer reviewing documents and papers spread across a white desk in a modern office setting.
A series of artistic portraits showing a figure in a black blazer posing against a white wall with dramatic lighting.

Ashtine Tapanes

CREATOR, BRAND/CREATIVE STRATEGIST


Based in Atlanta, Ashtine Tapanes is a brand strategist and creative with nearly a decade of experience bringing ideas to life with clarity and intention. She specializes in developing brand identity, messaging, and visual content that create cohesive brand systems across digital and real-world experiences. Working at the intersection of creativity, marketing, and business, Ashtine transforms big ideas into clear, actionable direction, with a particular passion for health, wellness, beauty, and fashion.
Book Today

Life & Work Integrated

An artist at heart who loves creating, traveling, and spending time outdoors. Those experiences influence how I sees the world and how I approach brand and creative strategy. They keep my work grounded, intuitive, and rooted in real moments.

MY PROCESS

I help creators and brands build a clear, consistent presence — so everything they put out feels aligned and built to grow.

Step 1: We align on your goals, audience, and what’s not working

Step 2: I define your direction across your brand, content, and how you show up

Step 3: We create content and visuals aligned to your brand and goals

Step 4: You have the content, brand direction, and a repeatable way to show up consistently — with ongoing or project-based support as needed


I excel at connecting ideas, people, and creative direction into work that feels cohesive and intentional. This ability allows me to see the full picture, align moving parts, and bring clarity across brand, content, and execution.


Someone in a floral dress enjoys a picnic on a red blanket outdoors with a book and fresh flowers nearby.
A bottle of Yes Way Rose wine with flowers and photographs arranged on a red velvet background.
A series of feet in black shoes stepping on dark floor panels with white text markings showing interactive movement.
A fitness enthusiast works out in a modern gym studio with colorful LED lighting and mirrored walls.

Services & Offerings

Explore the services I offer through Social One. For additional details or to learn more, feel free to reach out below—I’d love to talk through your needs and how we can bring your vision to life.


Brand & Content Direction

Define your brand, messaging, and content direction so everything you put out feels aligned and long-term focused.

Includes brand positioning, content themes, visual direction, and how you show up across platforms.


Content Creation

Create photo and video content that reflects your brand and can be used across channels.

Includes photography, shoot planning, creative direction, and a library of visuals for ongoing use.


Ongoing Creative Support

Stay consistent with ongoing content, direction, and hands-on support as you grow.

Includes content creation, creative guidance, brand management support, and alignment across partnerships and opportunities.


Professional business meeting participants reviewing documents and materials in a bright modern office space.

Samples of work

More available upon request

Vue Magazine

Woman in red athletic wear performs graceful pole dance moves in outdoor setting with brick building backdrop.
Close-up detail shots of a dark green BMW Alpina luxury car's front grille and hood sections.
Stack of glossy magazines with red cover design displayed alongside white candles on a wooden surface.
A person in a red form-fitting dress poses on a stone patio at dusk with warm lighting in the background.
A hand wearing a decorative ring pours wine into a glass against a background of colorful flowers.
Artist in black attire works on vibrant red canvas in art studio with paintings displayed in background.
A festive dining event with elegant table settings and warm lighting creates an intimate atmosphere.
A well-dressed person in a dark suit and glasses smiles warmly while holding a beverage in an elegant setting.
A sequence of photos showing someone in a red dress at a social gathering.
Close-up sequence showing a car's A-pillar design detail with red trim accent in progressive macro shots.
A couple poses on a red carpet outside an entrance, with the man in dark attire and woman in white formal dress.

Atl Botanical Garden

Tropical plants and vines grow in a misty greenhouse environment with sunlight filtering through the glass ceiling.
Close-up view of purple and white striped Phalaenopsis orchid flowers in bloom against a blurred background.
Close-up view of vibrant yellow orchid blooms hanging from green leaves in a tropical garden setting.
Beautiful peach and purple orchids blooming in natural light with green leaves against a white wall.